PC Fallon, a fine goods and bed and bath products retailer had been online for more than a decade and it showed. Their old site had a dated design and poor navigation structure. PC Fallon’s site refresh marks the first full e-commerce site I built from start to finish at Groove Commerce using the C# based ASP.Net StoreFront platform.
We faced many challenges in developing the site but I believe we met or exceeded them all. The new site features streamlined and usable navigation for the several thousand individual products PC Fallon carries. At the same time we were able to increase the focus on the brand names that bring customers to the site. We also implemented an easy to use “configurator” for matching bedding items and a real time stock quantity feature.
* Completed while working for Groove Commerce